Mr. Choi, who joined Prain Global in 2005, has nearly 30 years of experience in the communications field. Prior to joining Prain Global, he worked both in-house and in agency; first as a senior manager at a Korean conglomerate, and later as a director at a leading local PR agency.

He has provided MPR and CPR services to a number of clients incl. Samsung Electronics, SK Telecom, NHN, Nike and Prudential Life Insurance as well as Ministry of National Defense and Ministry of Science & ICT.

Mr. Choi once took a dual responsibility for about 3.5 years from 2010 as head of Prain & Rhee, Prain Global’s research arm. He has served and is serving as a member of the PR advisory council for government agencies such as Fair Trade Commission and Ministry for Food, Agriculture, Forestry & Fisheries.

Mr. Choi graduated from Hankuk University of Foreign Studies with BA in Business Administration.