WHO WE ARE

1

THE LARGEST, ONE & ONLY IN KOREA Prain Global is the country's largest PR agency and the one and only international PR awards winner in Korea. in terms of revenue, number of clients and employees
9/70

RANKED 9^th IN ASIA, 70^th IN THE WORLD Prain Global is a leading PR consulting firm in Korea recognized for various projects throughout the world. The Holmes Report, 2019
150

THE NUMBER OF CONSULTANTS Prain Global has more than 150 PR consultants with the average of 4.5-year experience in the 9 industries and 10 functions.
2,000

THE NUMBER OF PROJECTS UNERTAKEN Prain Global has a great deal of experience and know-how with the 2,000 projects since the establishment.

our leadership

Awards

2024 Korea PR Awards 2024 - Grand Prize winner (CJ CheilJedang Corporation)
Korea PR Awards 2024 - Grand Prize winner for Reputation Management (SK hynix)
Korea PR Awards 2024 - Grand Prize winner for Corporate Marketing PR(Healthcare) (GSK KOREA)
PR Awards Asia 2024 - Silver medal winner for Public Sector (Korea Marine Environment Management Corporation)
2023 Agency of the year Awards - Silver medal winner for Korea PR Agency of the Year
Agency of the year Awards - Silver medal winner for Japan/Korea Consultancy of the Year
Korea PR Awards 2023 – Grand Prize winner for Public PR (Marine Environment Management Corporation)
Asia-Pacific SABRE Awards Grand Prize winner for Superior Achievement in Purpose (Daewoong)
Asia-Pacific SABRE Awards - 'North Asia PR Consultancies of the Year'
2022 Korea Advertising PR Awards 2022 – PR Gold Award winner for Corporate CSR/Brand Advertising (11st)
Korea Business Communication Awards 2022 – Award of Excellence for CSR (Marine Environment Management Corporation)
Korea Business Communication Awards 2022 – Award by the President of Korea Commercial Film Maker Union <Online Advertising/Production> for Advertising/Public Campaign (Marine Environment Management Corporation)
Korea PR Awards 2022 – Grand Prize winner for International PR (Daewoong)
Korea PR Awards 2022 – Grand Prize winner for Digital PR (Yuhan-Kimberly)
Korea PR Awards 2022 – Grand Prize winner for Marketing PR (Entertainment/Film PR) (Kakao)
PR Awards Asia 2022 – Bronze medal winner for Influencer Marketing (11st)
2021 Asia-Pacific SABRE Awards <Geographic-Korea> (11st ‘HOPE FULL CAMPAIGN’)
Asia-Pacific SABRE Awards <Digital and Social Media-Influencer Marketing> (11st ‘HOPE FULL CAMPAIGN’)
Asia-Pacific SABRE Awards - Finalist for 4 divisions including Reputation Management (Daewoong Pharmaceutial)
Korea PR Awards 2021 – Grand Prize winner for Public/Public Service Campaign (11st)
Korea PR Awards 2021 – Grand Prize winner for Public/Public Service Campaign (Daewoong Pharmaceutical)
Korea PR Awards 2021 – Grand Prize winner for Non-profit Organization PR (WFP)
Korean Advertising & PR Practitioner's Society – Grand Prize winner for Companies Brand PR (DL)
2020 Korea Marketing Awards – Grand Prize winner for Customer Satisfaction Management
PR Awards Asia 2020 – Bronze medal winner for PR Campaign of the Year (Samsung Electronics, Home Appliances)
Korea SNS Award 2020 – Grand Prize winner for Public Interest PR (Statistics Korea)
SNS of the Year Award 2020 – Grand Prize winner for Central Department PR (Statistics Korea)
Korea PR Awards 2020 – Grand Prize winner for Online PR (11st)
Korea PR Awards 2020 – Grand Prize winner for Marketing PR (Volvo Cars Korea)
The Korean Advertising & PR Practitioners Society – Grand Prize winner for Enterprise/Brand PR (Pernod Ricard Korea)
2019 Korea PR Awards 2019 – Grand Prize winner for Public Interest PR (Korean Association for the study of the liver)
Korea Blog Award – Grand Prize winner for Public Interest PR (Statistics Korea)
The Korean Advertising & PR Practitioners Society – Campaign Of the Year/ Public Interest ( EPIS / Flower & Life Promotion)
Asia Pacific SABRE Awards – Finalist for Geographic-Korea (Samsung – ‘BESPOKE’ Refrigerator Launching PR Campaign)
Asia Pacific SABRE Awards – Finalist for Consumer Electronics (Samsung - 'BESPOKE' Refrigerator Launching PR Campaign)
Asia Pacific SABRE Awards – Finalist for Social Media/Social Networking Campaign (OB - Budweiser EVERYDAY KINGS Campaign)
2018 Korea PR Awards 2018 – Grand Prize winner for Image PR (Danfoss Korea)
Korea Internet Communication & Social Media Award – Grand Prize in Public Sectors (Incheon Airport)
Asia Pacific SABRE Awards – Finalist for ENERGY & NATURAL RESOURCES (Danfoss Korea – Engineering Tomorrow Campaign)
2017 Award from Prime Minister at ‘6th Population Day’ ceremony – ‘Ga Na Da campaign’ for the Ministry of Health and Welfare
Award from Minister of Government Legislation – Digital PR for the Ministry of Government Legislation
2017 The Holmes Report - ‘North Asia Consultancy of the year’
Asia Pacific SABRE Awards - Gold Award in Public Affairs (‘Ga Na Da campaign’ for the Ministry of Health and Welfare)
The Korean Advertising & PR Practitioners Society - ‘2017 PR Agency of the Year’
Award of Excellence in Advertising and Public Service Campaign, Korea Communications Grand Prize
(Ministry of Culture, Sports and Tourism, Hello Policy Project – Online viral video on communication)
Financial News Advertising Award - ‘Best PR Project’
2016 BEST PR Practice Award of Korean Academic Society for Public Relations - 'Excellence Award' (Grevin Seoul)
2016 PR Week Asia Silver Winner of ‘Southeast Asia PR Campaign of the Year’ (Crossing Cultural Borders: Promoting Korean Halal Foods in Indonesia of Korea Agro-Fisheries&Food Trade Corporation)
6th Korea Social Network Service Award - Grand Prize winner in Manufacturer category (Posco) Korea PR Awards 2016 - Grand Prize winner (‘Ga Na Da campaign’ for the Ministry of Health and Welfare)
Korea PR Awards 2016 – ‘PR Agency of the Year’
Award of Excellence in PR-Event Sector Outstanding Performance, Korea Communications Grand Prize (‘Ga Na Da campaign’ for the Ministry of Health and Welfare)
Award of Excellence in PR-Event Sector Outstanding Performance, Korea Communications Grand Prize (Ministry of Agriculture, Food and Rural Affairs, Promoting rice consumption campaign)
Award of Excellence in Blog Sector, Korea Communications Grand Prize (Lotte Card)
Advertisement of the year in Marketing & PR sector by Korean Advertising & PR Practitioner's Society (Monami)
2015 Award of Excellence in PR-Event Sector Outstanding Performance, Korea Communications Grand Prize (MSD Rotateq)
Best Companies in Promotion Opportunity & Possibility Sector, Fortune & Jobplanet
2014 ‘This Year’s Best PR Agency’ by Korean University Students’ PR Association
Grand Prize, in 2014 Korea PR Association Awards(Campaign of Ministry of Employment and Labor)
Sungbong Lee, Vice-chairman of Prain, selected as ‘The 50 Most Influential People in PR’ by PR Week
Korean Consultancy of the Year by Asia Pacific SABRE Awards
Award of Excellence in Blog Sector, by Korea Communications Awards (Korea Intellectual Property Office)
Winner of &Award Mobile Web (Posco)
Winner of &Award Digital Content (Posco)
Grand Prix of &Award Blog & SNS (Hanhwa Aqua Planet)
Outstanding Blog, by Tistory (Hanwha Resort)
2013 Award of Excellence in Marketing PR, by Korea PR Association Awards (MSD Rotateq)
2013 Outstanding PR Agency in Private and Public PR, by Korean Advertising and PR Associations & The PR Magazine
2012 Award of Excellence in Marketing PR, by Korea PR Association Awards (MSD Rotateq)
2013 Outstanding PR Agency in Private and Public PR, by Korean Advertising and PR Associations & The PR Magazine
Award of Excellence in Marketing PR, by Korea PR Association Awards (Dongsuh Kanu)
Award of Excellence in Online PR, by Korea PR Association Awards (KTO Touch Korea Campaign)
Award of Outstanding Performance in Corporate PR, by Korea Blog Awards of Korean Blog Industry Associations (HP PSG)
Award of Excellence in Online PR, by PR Corporation Associations (KTO)
Award of Outstanding Performance, by 2nd Korea SNS Awards (HP IPG)
2011 Award of Excellence in Government PR, by Korea PR Association Awards (G20 Summit)
Award of Excellence in Cultural PR, by Korea PR Association Awards (Millennium Anniversary Festival of Tripitaka Koreana)
2010 Campaign of the Year, Public Sector Campaign of the Year, by Asia Pacific PR Awards
(Yonsei University Blue Butterfly Scholarship Fundraising Campaign)
Award of Excellence in Marketing PR, by Korea PR Association Awards (2009 World Weightlifting Championship, Goyang City)
Award of Excellence in International PR, by Korea PR Association Awards (Seoul Snow Jam)
Award of Outstanding Performance in Corporate PR, by Korea Blog Awards of Korean Blog Industry Associations (HP PSG)
Grand Prize by Internet Communications of Korean Internet Communications Association (Samsung Electronics)
Grand Prize in Electronic Sector, by Internet Communications of Korean Internet Communications Association (Samsung Electronics)
Grand Prize in Social Media Sector, by Internet Communications of Korean Internet Communications Association (Samsung Electronics)
Grand Prize in Blog/Community Sector, by Korean Internet Experts’ Association’s Web-Award Korea (Samsung Electronics)
Award of Excellence, by Korean Internet Experts’ Association’s Web-Award Korea
2009 Award of Excellence in Marketing PR, by Korea PR Association Awards (Icheon Ceramics Festival, Icheon City)
Award of Outstanding Performance in Corporate PR, by Korea Blog Awards of Korean Blog Industry Associations (HP PSG)
2008 Award of Excellence in Image PR, by Korea PR Association Awards (Pizza Hut)
2007 Korea PR Association Awards – ‘PR Agency of the Year’
Award of Excellence in Marketing PR, by Korean PR Association Awards (Woongjin Cuchen)
2005 R&D Award, by Korea PR Association Awards

HISTORY

Established in 2000, Prain Global has made constant strides and established a leading position as an unrivalled domestic communication consulting company recognized worldwide.

2024 Changed Department name to ‘Prain Sports’
2023 Acquired ‘Saenghwaldogam(SUMSEI)’
2021 Acquired ‘Sprotizen’
2019 Relocated the corporate headquarters
2017 Awarded North Asia Consultancy of the Year by The Holmes Report
2016 Achieved the milestone of KRW 30 billion in annual sales
2015 Entered into partnership with Ogilvy PR and Japan’s Sunny Side Up
2014 Established the employee’s stock ownership association, and distributed the employee’s stocks to all employees free of charge
Established ‘Potluck’, a special label for musical, performance and music records
2013 Attracted external investment for the first time in domestic PR industry
2011 Changed Company name to ‘Prain Global’
Achieved the milestone of KRW 20 billion in annual sales
Launched the internship program (Prainee) for the first time in the industry
Established ‘Prain TPC’, an entertainment management division
2010 Entered into exclusive partnership with the global PR company ‘Ketchum’
Made the investment in PJ Design, a spatial communication company
Awarded the Prize, ‘Campaign of the Year’, in the Asia-Pacific PR Awards
2008 Achieved the milestone of KRW 10 billion in annual sales
Entered into partnership with an Asian PR company ‘Bite Global’
2007 Began the open recruitment of new employees for the first time in domestic PR industry
Established ‘Markers’, a company specializing in branding X IT
2004 Achieved the milestone of KRW 5 billion in annual sales
Established ‘Prain & Rhee’, an independent PR research and consulting firm
Established PCG, an industry-specific consulting organization
2003 Established ‘TREY’
2001 Built the independently developed intranet for the first time in domestic PR industry
2000 Established ‘Prain.com’

COOPERATION

Prain Global maximizes clients’ value by working in cooperation with subsidiaries and investment affiliates.

Prain TPC is a division for supporting talented individuals in movie, musical, entertainment and mass & popular arts.
PrainSports is a sports business company dedicated to sports marketing, events and player management.
Trey is a hybrid consulting firm that integrates traditional and digital PR.
As the first independent PR research and consulting firm in Korea, Prain&Rhee provides optimal consulting services from the best professionals in the marketing communications field
Real Career Inc., founded in 2015, is an executive search firm with strong track records and reputation of successful recruiting service over the years by professionals.
Markers provides Brand Marketing consulting and UX design development services to various clients such as online platform providers, digital media companies, and Mobile Service providers.
HANCE makes direct investment to products or contents produced by the small businesses and startups, and at the same time increases the brand value of the target invested.
STROL is a communication space that delivers value and experience to the customers, by presenting products with contextual taste and making suggestions on offline.
SUMSEI is to empower our community with the ability to connect with the essence of nature anytime and anywhere through innovative technology.