Ji-Won Oak worked for a BTL marketing agency before joining Prain Global in 2007, where she is now in charge of planning and executing online and offline campaigns to effectively promote brands and clients.

Ji-Won has led PR projects to help build brands’ space identity and deliver effective messages to its consumers, some of which include a rebranding project for COEX Mall, the largest shopping mall in Korea, brand communication for Incheon International Airport, and several opening launches for the following campaigns: Alleyway Gwanggyo “A cultural alley in our neighborhood,” Grévin Museum Seoul, CGV theatres in Yeoido and Yongsan, and the Seoul Foundation for Arts and Culture.

Ji-Won breaks PR boundaries, venturing diverse PR solutions and activities through the implementation of cultural exhibitions, offline pop-ups using content IPs, production of brand films, and CSR efforts.