PERIOD 2024-09 ~ 2025-08

Prain Global led the international PR strategy for the 2025 Formula E Season 11, ensuring that Hankook’s differentiated technology and premium brand identity were effectively spotlighted in its role as the official tire supplier.

Hankook Tire sought to elevate its brand value and technological competitiveness in the global market through its official partnership with the ABB FIA Formula E World Championship, one of the world’s four major motorsport series.
The core objective for the season was to enhance Hankook’s media visibility and strengthen its presence within global motorsports media.

To achieve this, a multi-layered communications program was executed, targeting top-tier motorsports publications and major media outlets across 12 countries, including Europe, the United States, and Asia. Key initiatives included press release distribution, localized media relationship building, on-site reporting support, and interview coordination. A total of 12 media conferences and briefings were also organized across host cities, amplifying Hankook’s strategic messaging through brand ambassadors and C-level executive interviews.

Through these comprehensive global PR efforts, Hankook reinforced its position as a leading global tire brand—strengthening its reputation for innovative technology, sustainable mobility leadership, and premium brand value on the international stage. The campaign further increased brand awareness and credibility among overseas media, establishing a solid foundation for Hankook’s long-term global communications strategy.