PERIOD 2023-05 ~ Now

Prain Global is operating the official LinkedIn page for Korea AstraZeneca, a multinational pharmaceutical company.

Prain Global is dedicated to enhancing the positive corporate image of Korea AstraZeneca through strategic channel management. We continuously develop and publish employee exposure content that can generate high engagement on LinkedIn, leading to significant participation.

In particular, the parody video series “AZ News: ESG exposé video” has achieved a high level of organic response as well as high efficiency by reducing cost per impression to one-eighth. As a result, within only six months after the channel had been launched, it recorded the highest number of followers among domestic multinational pharmaceutical companies, and has continued to grow since then. As of 2024, the organic response rate, relative to the number of followers, stands at an exceptionally high level of 61.4%.

The number of job applicants through the official LinkedIn page of Korea AstraZeneca has also increased by 120% compared to previous figures, showing its effectiveness as a promotional channel to attract talents within the pharmaceutical industry.

Based on these achievements, it was introduced as a successful operational case in the healthcare industry, developed on differentiated strategies and usage methods at “LinkedIn Strategy Seminar,” jointly hosted by Prain Global and LinkedIn in December 2024.

Prain Global will continue to promote Korea AstraZeneca’s commitment to patients as well as to maintain the positive corporate image of an innovative pharmaceutical company.