PERIOD 2022-09-15 ~ Now

Prain Global has conducted a visual communication project with SK hynix to revitalize the company’s fixed image of “semiconductor industry” in a rapidly changing technological environment. As information accessibility keeps increasing, the project aims to surpass the limitations of weakening and homogenized brand differentiation, and to bridge the gap between technology and its users.

Focusing on the message of “connecting technology and humanity,” SK hynix has emphasized that technology is an innovative, enriching human life tool, thereby breaking free from the “cold image of semiconductors.” Technological prowess of the high-performance graphics memory GDDR7 was presented through the subtle movements of the human hand, and the data flow was visualized with the unique graphics to convey sensuously sophistication and potential of technology. As a result, SK hynix embodied the message of harmonious coexistence between technology and humanity in a concrete form.

In terms of a global B2B target marketing campaign centered on LinkedIn, the total impressions reached 10.04 million, with over 490,000 engagements, achieving growth of 50.95% and 57% respectively compared to the previous year. The number of LinkedIn followers increased by 32,000, totaling 122,145, and media exposure increased by 200% comparing to the last year. Content that enhanced touchpoints with IT professionals attained over 67,000 people, and the reach of B2B purchasing decision-makers exceeded 30,000, and increased by 5.29% from the previous year. Major international exhibitions provided visitors with direct experience of technological identity and potential through innovative displays and experiential content.

The visual communication by Prain Global and SK hynix was awarded with the Grand Prize in Reputation Management at the 32nd Korea PR Awards. This project has been positively evaluated as a successful example of a connection between technology and humanity, delivering the company's vision in a form that resonates with both the public and professionals.