Prain Global has successfully conducted LinkedIn Strategy Seminar 2024.

In cooperation with LinkedIn, Prain Global held LinkedIn Strategy Seminar 2024 which aimed to strengthen the capacities of the global PR marketing and share LinkedIn’s latest trends as well as practical business strategies.

LinkedIn is a representative business network platform with more than one billion users, mainly opinion leaders, decision makers and C-level executives. Prain Global supports global business of the major domestic companies, thereby leading the way towards global PR.

The seminar started with the keynote talk by LinkedIn Senior Account Director, Min Hee Choi, on LinkedIn targeting functions, safety and strategies concerning Korean market. In the following session, Prain Global provided insight on such topics as global PR and branding strategies (Ginnie Han, Director), content marketing strategy (Nana Yoon, Associate Account Director), or data analysis and campaign success measurement (Jiwoong Park, Associate Account Director), including possible practical use.

SK hynix Technical Leader, Ciera Chaewon Chang, introduced examples of B2B with the use of LinkedIn, and Korea AstraZeneca Senior Specialist, Sang Ah Lee, shared her experience from the healthcare field, and explained in details the strategies and results by industry. Lastly, DooBee Agency Sales Manager, Jihye Kim, and Jinhee Park Manager presented LinkedIn advertising strategies and methods of how to execute an effective advertising campaign and increase practical use.

The number of applicants was higher than expected and the venue changed into The Korea Chamber of Commerce & Industry with 100 attendees from various industries, where different lectures and Q&A session were held. In the following networking session, the participants discussed their experiences, ideas and also the possibilities of cooperation.

In the future, Prain Global will continue to strengthen professional LinkedIn content marketing, and to support the clients in their international expansion into foreign markets.