Prain Global (CEO: Jun-yeong Yeo), the largest public relations consulting group in Korea, announced today that it has been named “the North Asia PR Consultancies of the Year” at the 2023 Asia-Pacific SABRE Awards, an international awards program held to celebrate the best public relations agencies and projects every year.

At the ceremony held in Singapore on September 27, 2023, Prain Global took the top honor as the judges recognized the strong performances, including its recent PR project, strong business results and expansion into new business areas.

In particular, Prain’s selection reflects the increased presence of a Korean PR firm on the international PR stage, fighting off competition from two global PR agencies, Ketchum and Weber Shandswick, and two leading PR agencies in Japan, Sunny Side Up and Vector. 

This is the second win for Prain Global in “the North Asia PR Consultancies of the Year” category. It was named the winner among Korean and Japanese PR firms in 2017 when the category was first established to celebrate the best PR work and agencies in the region.

This year, Prain Global also took the top honor in the Superior Achievement in Purpose, which is awarded to a brand or organization that has put purpose at the center of its PR project carried out in the Asia-Pacific region in 2022. 

"We are honored to take home the two top awards at the Asia-Pacific SABRE Awards, especially being the only Korean PR firm among this year’s winners,” said Prain Global. “We remain committed to sharpening our competitive edge both locally and globally with greater focus on the ongoing development of performance indicators and consulting in ESG communication, expansion into global PR services and diversification of digital PR services.” 

The SABRE Awards, organized by U.S.-based PRovoke media, are the world’s biggest PR awards competitions. The awards celebrate unique campaigns and the best projects led by PR agencies around the world. In particular, the awards include an exhaustive research process involving more than 5,000 entries, and announce the winners at the ceremony to recognize agencies that have produced strong results as well as superior achievement in PR projects in the previous year. The awards include three major geographies including the U.S., Europe-Middle East-Africa and Asia-Pacific.