Prain Global Blockchain, the newly established business unit of Korea’s largest PR agency Prain Global (CEO Jun-Young Yeo & Deok-Hee Kim), announced that it has formed a strategic partnership with TREASURE Labs, a company which develops and provides non-fungible token solutions, to expand the service ecosystem in blockchain and metaverse.  

With the partnership, the two companies will focus on development and operations of the blockchain ecosystem to reflect the latest global trend “digital transformation” more properly. They will work together for an array of projects with the common goal to accelerate “adoption of NFTs” in the blockchain area.

“Prain Blockchain Business is committed to helping its clients to accelerate and strengthen their digital transformation in the Web 3.0 era with various projects including blockchain and NFT technology,” said Ki-Seok Hong, Head, Prain Global Blockchain. “We will provide support for successful business of our partners across a full spectrum of the blockchain technology.”

“With the decades-long communications know-how provided by the nation’s No. 1 PR agency Prain Global, we are now in a better position to win people’s trust in blockchain and NFT technology in Korea,” said Jin-Woo Kim, Chief Managing Officer, TRESURE Labs. “We aspire to become a technology-driven solution company which combines proprietary IPs with content including games, animations and metaverse based on the real-world experience we have built with various NFT projects.”

TREASURE Labs has recently changed its name to “TREASURE Labs” from “Treasures Club” to expand into the global market. With its unique NFT design and brand concept built upon “HERO DUCK” character, it has collaborated with global brands as well as big-name companies and broadcasters in Korea.