Prain Global signed a memorandum of understanding (MOU) with accelerator Future Play to provide support and identify new business projects for startups. 

The signing ceremony took place in the presence of Dong-Wook Kim, CEO of Prain Global, and Jung-hee Ryu, CEO of Future Play, at the head office of Future Play located in Seongdong-gu, Seoul on July 1, 2021. 

With the MOU, the two companies aim to provide stage-specific support to young companies that have won Future Play’s investments. They will help early startups to internalize their PR and marketing capabilities, which are deemed necessary during growth process. Prain Global will share its consulting and communications capabilities to help startups to increase their corporate value. 

In addition, the leading PR firm will work closely with Future Play to identify startups with business capabilities in the field of media and communication while exploring a better way to work with each other. By collaborating with a dedicated accelerator, the company will focus on identifying contact points in communication business projects while expanding business areas at the same time. The two companies will further work together, holding workshops to develop PR and marketing training programs for startups and toiling on a on and offline PR performance model tailored for startups. 

Future Play is an accelerator committed to guiding and supporting innovative startups in various fields including artificial intelligence, robotics, autonomous driving and healthcare. To date, it has invested in more than 160 firms, raising as much as KRW30 billion, the largest fund for any accelerator, in June 2021. 

“For startups that need to respond quickly to the rapidly changing environment, it is important to access appropriate PR consulting that has been fine-tuned with each growth stage,” Joong-Hui Ryu, CEO of Future Play. “We are pleased to work with Prain Global, No. 1 PR consulting firm in Korea, to promote growth of startups and lead various PR-relevant collaborations.”

“We will provide proactive support, including development of PR strategies, on-site consulting and practical training to internalize PR capabilities, which are all deemed essential for startups in growth stage,” said Dong-Wook Kim, CEO of Prain Global. “We are looking forward to leveraging our partnership as an opportunity to create a new business model that can expand the PR industry.”